MASTERING THE ART OF ADVERTISING PHOTOGRAPHY
Ever since the beginning of modern advertising, photography has become one of its most important tools. Not only do photographs tell visual stories, but they also stand out and capture attention. It is used as a tool that convinces others to be interested. We are now surrounded by photographs, from artistic to informative, from black and white to color – they have been influencing us as consumers to be very visual. The goal of advertising photography is to persuade others to purchase something by showcasing products, goods, or services in front of audiences, and then convincing them. For that, you do need special photographic skills as well as an understanding of consumer psychology.