Mastering the Art of Copywriting

MASTERING THE ART OF COPYWRITING

From telling a mesmerizing story to representing and establishing the voice of your brand or service – it is the art of writing text that triggers the decision-making process for people, who reads what you are writing. In the world of mass communication and advertising, we call it copywriting. From the text of every kind of advertisement, print or digital, to brochures, web pages, social media content, and even the company taglines and – all fall into the category of copywriting.

COURSE
OVERVIEW

Faculty, Identifier, Lessons, Credits, and Prerequisites

Copywriting has become one of the most demanding skills, so much so that every business can benefit from someone who writes great copy. In this course, we are going to master the art of copywriting.

It is a self-paced course, where a learner can proceed at his/her own speed, however, should complete it within the time frame of 4 months..

This 3 credits course costs $75, which includes guide book, course materials, exam fees, and award registration for presenting your work.

Get up to 35% discount in this course when you signup in a monthly payable fees commitment. We always want to recognize and reward every single contribution that furthers the aims of our university.

Starts Self-Paced

Faculty
Nasrul Eam
Head, Department of Mass Communication

Course Identifier
MAS 218

Number of Lessons
11 ( Study / Explore Course Lessons )

Length
Self-paced, a learner can proceed at his/her own speed,
however, should complete it within 4 months period.

Effort
1-2 hours/day

Department
Department of Art and Photography

Available Languages
English

Course Contents
Online Lesson Instruction
Key Concepts / Techniques for Each Lesson
Guides / Books Based on Key Concepts
Detailed Online Quiz Based on Guides
Assignments on Key Techniques

Credits
3

Prerequisites

None

Get to Know the

FACULTY

Nasrul Eam

Dean, Department of Art and Photography
Light & Composition University

Nasrul has been setting new standards as an author, photographer, editor, educator, and art director for two decades. Currently Dean of the Department of Art and Photography, and Language and Linguistics at Light & Composition University, Nasrul started his professional career in 2000 in the field of advertising and joined Grey Global Group, where he worked with well-known organizations such as Nokia, Coca-Cola, Bata, and Telecom Malaysia. In 2006, he joined Paper Rhyme, under WPP (a British multinational communications, advertising, public relations, technology, and commerce holding company) as Head of Interactive, and at the same time helped in establishing the advertising and event management firms like Spell Bound and Final Avenue. He wrote books such as The Quintessence of Photography: Understanding Composition, for developing artistic vision, and The Essence of Close-up Photography, for developing the basics of photographic vocabulary and exploring close-up photography with an artistic touch. His other books are Illuminating Nature: Moments in Reflection, with vivid examples of nature and wildlife photography, and The Happy Children of the Third World, which touches on the meaning of life, to its core. Nasrul has authored over 50 books on various aspects of art, photography, language, linguistics, and science.

SUPPORT &
TEACHING ASSISTANTS

Getting 24/7 Support, Know the Teaching Assistants, and Program Advisors

24/7 Support
Regardless of all lessons are self-paced instructions, we have 24/7 support, where you can directly talk with our faculty, teaching assistants, and program advisors when signup for monthly payable fees commitment. Just let us know your inquiries regarding a lesson, quiz, or an assignment, we’ll get back to you shortly.

Teaching Assistant
Kirsten Brüning
Lecturer, Department of Art & Photography

Program Advisors
Prof. Jim Perceval
Dr. Habib Chowdhury
Muhammed Nafeezul Bari

Study / Explore Course Lessons

To start a lesson of this course, please click “Study / Explore Course Lessons” in top menu, “Study Now” in course overview, or click the bottom below.

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